The main goal of a planogram is to increase sales and profits through efficient product placement. The display of the product in the store may be updated to reflect the season, special events, and product rotation. Ready-made planograms help merchandisers to place products in a logical and convenient way for the buyer. These are the possibilities to check, correct, and update the layout based on the efficiency of the planogram execution. The availability of assortment, goods placement, and sales in stores are monitored with the help of planograms. Effective in-store merchandising creates an inviting atmosphere that encourages shoppers to make a purchase.Ĭompetent display of goods helps to rationally manage the retail space and means getting the most out of every square meter of space.Ī planogram is a display model that shows the exact placement of goods on the shelves, as well as the dimensions and characteristics of goods, the number of faces, and the depth, height, and density of the display. The planogram is created on the basis of customer demand analysis, characteristics of goods categories, agreements with suppliers, and the principles of merchandising.Ī planogram can be created manually or using a special tool - a service for creating planograms.Ī planogram is a visual merchandising tool for managing and increasing sales. This is an opportunity to see how products are placed on store shelves. A planogram is a visual diagram of a product layout on trade equipment.
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