![]() ![]() It will help in terms of your planning because you want to focus your resource is on the products that are doing really well, and that is what portfolio analysis is all about. Therefore, when you do portfolio analyzes, you try to figure out which one of these products has a higher demand? Is the market growing, or is the demand becoming stagnant or declining? But then they also need to make business strategies relevant to specific businesses division also called Strategic Business Unit (SBU)
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